This panel consisted of three gentleman involved in the insurance and legal businesses who discussed ways small business owners can save money. Some of the things they touched on included long-term ways to save money, such as making sure sufficient insurance policies are in place (if appropriate) to avoid losing money down the road in…

More on social media, and how to begin incorporating it into your business efforts. This session really reinforced the idea that social media isn’t going away, it’s free (well, to an extent), and it’s vital if you want to keep building your business. They touched on a lot of the different social media options available…

The second talk of the day (well, the second talk I attended) was given by Melissa Ward of New Ward Development. Her talk, “Why smAll is Cool: Touting your smAllness Online”, discussed concrete ways to develop an effective social media strategy, and covered specific ideas for using social media to build a customer base and…

I’m here at the smAlbany Small Buisness Day, at the College of Nanoscale Science and Engineering. We start the day with a presentation from the local newspaper, the Times Union, on using the mespaper to promote your business. All in all, the day has started well – the logistics of the event seem well-handled (including…